Compelling design, continuity, and ease of use helps users navigate your site and make it easier for them to take action. In this session you’ll discover how to take steps, such as pre-planning with pencil and paper, building  flowcharts, and constructing templates to build successful websites. You will not only have an opportunity to hear high-level concepts, but discover some tips and tricks to comping a website using Adobe Fireworks.

Once you have a great idea for your website, you’ll want to take it from concept to creation right away. This session shows you how to take a comp from your preferred design application and make it into reality in Dreamweaver CS4 using slicing techniques, layout building and CSS. Add the necessary pieces to make an effective, search engine friendly template that you can use to roll out your website in no time.

The new releases of Flash and Dreamweaver boast more designer-friendly features than ever before, giving designers a significant boost in creativity and efficiency. Explore the new features in Flash and Dreamweaver including 3D, Inverse Kinematics, Photoshop Smart Objects and more. In addition, learn cool tips & tricks to increase productivity that will benefit new users and experienced interactive professionals alike!

In this eye-opening, tactical session, Lance Loveday explores the dysfunction behind most web site projects, and highlights the astonishing impact that design can have when it supports business goals and is held accountable with metrics. You'll see the most common errors organizations — and designers — make when thinking about their web sites. You'll get specific design guidelines that increase web site effectiveness, illustrated with case studies from various types of organizations, including e-commerce, lead generation, non-profit, government, and education sites. See how to prioritize your design efforts on the areas and elements that really matter, and learn about tools and resources you can use to test and measure your site's effectiveness. Whether you're running an ecommerce storefront or a university site, you'll come away with new perspectives on how your design decisions impact a site's effectiveness.

Discover how to build compelling web content that will intrigue your viewers, and make your pages more attractive and accessible. In this session you can find out how to use the tools in Photoshop, Fireworks and Illustrator to take advantage of color, CSS, type and other imagery to build beautiful websites. 

Stuck in the world of tables and font tags? Have you inherited an old site and want to bring it up to today’s standards? Learn how to use CSS to increase the performance, look and consistency of your site while making it easier to maintain. Learn to use CSS for text styling and building interesting layouts that look great in browsers, mobile devices and even when printed to paper!

Microsoft’s Silverlight empowers designers and developers to create unique and powerful web experiences that combine graphics, audio, video and data. You will learn the basics of creating Silverlight applications using Microsoft’s Expression Studio, and adding interactivity and functionality using C#,  a powerful Object-Oriented programming language. If you are already using Flash and ActionScript, you’ll learn to draw parallels between the Silverlight workflow and your existing skillset to get up and running quickly!